Mailchimp has long been a go-to email marketing platform, but it’s no longer the only game in town. In 2025, a wave of Mailchimp alternatives is offering innovative features that can take your email campaigns to the next level. From advanced AI-driven tools to flexible automation and multi-channel outreach, these platforms cater to modern marketing needs in ways that Mailchimp doesn’t always match.
Below, we created our list of top Mailchimp alternatives with the latest trends and features in mind. AI-powered content creation, improved automation workflows, and emerging email marketing trends are front and center. Notably, D•engage now leads the pack as a powerful newcomer with a data-driven approach. Let’s dive into the best Mailchimp alternatives and what makes each one stand out.
Why Businesses Are Moving Beyond Mailchimp
Businesses today need more than just basic email marketing. They require:
- AI-powered personalization for smarter customer segmentation
- Multi-channel engagement via email, SMS, push notifications, and in-app messaging
- Enterprise-grade automation for complex customer journeys
- On-premise or cloud deployment for compliance and data security
- Seamless integrations with CRMs, e-commerce platforms, and analytics tools
Market Trends Driving the Shift
Recent studies highlight why businesses are turning to AI-driven and automated marketing platforms:
- AI-powered platforms increase customer engagement by 20% (Statista).
- 42% of businesses struggle with integration challenges as they scale (CMS Wire).
- Platforms with zero downtime report 30% higher campaign efficiency (Deloitte).
- 58% of enterprises prefer platforms offering on-premise and cloud solutions for regulatory compliance (Harvard Business Review).
- AI-driven personalization leads to 25% higher conversion rates (Forbes).
These insights underscore why businesses are adopting more advanced, automated marketing solutions.
Top 10 Mailchimp Alternatives for 2025
Each of the following platforms offers unique advantages, from AI-powered decision-making to seamless omnichannel engagement.
1. D•engage – AI-Driven Customer Experience Data Platform
D•engage leads the pack as a next-generation marketing platform that puts AI and automation at the heart of customer engagement. Unlike Mailchimp, which is primarily email-focused, D•engage supports multi-channel marketing, including email, SMS, push notifications, and in-app messaging.
Key Features:
- AI-Powered Personalization – Uses machine learning to optimize send times, subject lines, and campaign content.
- Advanced Automation Workflows – Enables complex, branching drip campaigns based on real-time behavior.
- Data-Centric & Multi-Channel Marketing – Consolidates customer data across channels to create seamless omnichannel experiences.
- On-Premise & Cloud Deployment – Provides businesses with full control over customer data.
- Seamless Integrations – Connects effortlessly with e-commerce, CRM, and analytics platforms.
Best for: Businesses needing AI-driven marketing automation and multi-channel engagement beyond email.
2. ActiveCampaign – Automation with AI Enhancements
ActiveCampaign is a powerful automation platform for businesses looking for advanced customer journey automation.
Key Features:
- AI-powered customer segmentation with real-time behavior tracking
- Email & SMS automation with predictive sending
- Built-in CRM and lead scoring for sales automation
- AI-assisted content creation for subject lines and email recommendations
Best for: Businesses that want high-level automation with CRM integration.
3. Brevo (formerly Sendinblue) –
Brevo is an affordable alternative that combines email, SMS, and chat marketing in one platform.
Key Features:
- Multi-channel messaging (Email, SMS, and live chat)
- Transactional email support for receipts and confirmations
- AI-powered workflows for personalized customer journeys
- Cost-effective pricing compared to Mailchimp
Best for: Small businesses looking for a cost-effective multi-channel marketing tool.
4. Moosend – Budget-Friendly Automation
Moosend offers affordable email marketing with strong automation and segmentation tools.
Key Features:
- AI-powered audience segmentation
- Drag-and-drop email editor
- Personalized product recommendations for e-commerce
- Flexible pricing with unlimited email sends
Best for: Startups and SMBs needing affordable yet powerful automation.
5. Klaviyo – Best for E-commerce Brands
Klaviyo specializes in AI-driven e-commerce marketing, making it ideal for online stores.
Key Features:
- Predictive analytics for revenue forecasting
- Personalized product recommendations based on purchase history
- Deep integrations with Shopify, WooCommerce, and Magento
- Multi-channel automation, including SMS and email
Best for: E-commerce businesses looking to maximize customer lifetime value.
6. HubSpot – Full Marketing & Sales Suite
HubSpot is a CRM-first platform that integrates email marketing, automation, and sales tools.
Key Features:
- AI-powered lead scoring to identify high-value customers
- Full marketing, sales, and customer service ecosystem
- Advanced CRM & customer journey automation
- Integrated blogging, SEO, and social media management
Best for: Businesses looking for an all-in-one marketing and CRM solution.
7. ConvertKit – Ideal for Content Creators & Solopreneurs
ConvertKit is built for bloggers, influencers, and content creators needing simple automation.
Key Features:
- Tag-based audience segmentation
- Easy-to-use drip sequences & email funnels
- Landing page & signup form builder
- Sell digital products & subscriptions directly
Best for: Individual creators and small businesses monetizing their audience.
8. Zoho Campaigns – Budget Email Marketing with CRM Integration
Zoho Campaigns is an affordable email platform that integrates seamlessly with Zoho’s CRM tools.
Key Features:
- AI-powered email insights
- Simple automation and prebuilt templates
- Cost-effective for SMBs
- Easy CRM & workflow integration
Best for: Small businesses looking for affordable email marketing with CRM features.
9. SendGrid – Best for Transactional Emails
SendGrid is ideal for businesses needing high-volume email sending with strong deliverability.
Key Features:
- Industry-leading email deliverability
- Powerful API for transactional emails
- Scalability for high-volume senders
- Detailed email performance analytics
Best for: Companies requiring transactional email services.
10. GetResponse – Webinars & Email in One Platform
GetResponse is one of the few email marketing platforms that integrates webinar hosting.
Key Features:
- Built-in webinar hosting
- AI-powered list segmentation
- Landing page & sales funnel builder
- Automated email sequences & retargeting
Best for: Businesses running webinars alongside email campaigns.
Final Thoughts: Choosing the Right Mailchimp Alternative
The best platform depends on your business goals:
- For AI-powered multi-channel marketing → D•engage
- For advanced email automation → ActiveCampaign & HubSpot
- For Shopify growth → Klaviyo
- For content creators → ConvertKit
- For high-volume transactional emails → SendGrid
If you’re looking for a scalable, AI-powered platform, D•engage offers the most advanced personalization and automation tools available today.
Let’s discuss how D•engage can help take your marketing strategy to the next level.
