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Fibabanka: a Dynamic Bank

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Seamless Multi-Channel Messaging that Supports Rapid Growth

Fibabanka serve over 4.45 million customers, connecting them with Turkey’s largest credit sales network, featuring more than 12,000 physical and online points from over 55 brands across 15 sectors.Their goal is to reach 10 million customers in 3 years.

Fibabanka partnered with D·engage to implement a flexible, easy-to-deploy multichannel messaging platform. The solution addressed the bank’s high-availability and scalability requirements, whilst delivering cost optimization, zero downtime and fast & flexible integration.

35%

Reduction in Costs

18%

Reduction in Time Spent

Read our Fibabanka Story

Fibabanka Challenges

Cost of Multichannel Messaging
The licensing model, based on the number of SMS and emails, became increasingly costly as the customer base and transaction volume grew.

Availability and Scalability Issues
Rapid growth demanded high availability and scalability to ensure smooth customer experiences, particularly during credit application processes and promotional campaigns.

Integration with Existing Systems
The need for a messaging platform that could integrate seamlessly with existing systems and be rapidly deployed in a banking environment.

Time and Expertise Requirements
Avoiding the need for extensive in-house development of a multichannel messaging platform.

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What D•engage Did

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Cost Optimization, Zero Downtime & Enterprise-Level Sacalability

Cost Optimization
The on-premise license model provided unlimited messaging capabilities, significantly reducing the total cost of ownership.

Zero Downtime & Enterprise-Level Scalability
Ensured continuous message delivery without interruptions, accommodating high-speed, high-scale, and high-availability needs.

“ Sending SMS and email messages without any disruptions is very important in banking processes. Any interruptions can affect our entire sales process. Therefore, the 24/7, high-availability of the platform we use is extremely critical for us.

D·engage meets these standards with its advanced technology and innovative platform. In case of problems caused by operators, D·engage intervenes and solves the problems like a member of our team. ”

Korhan Kocabıyık Platforms Development Director @ Fibabanka
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A Trusted Partner with Easy, Fast & Flexible Integration

Easy, Fast, and Flexible Integration
Seamless integration with internal systems, enabling group companies and subsidiaries to use the platform efficiently. API access allowed for easy management of configurations and reporting.

Trusted Partner with Domain Expertise
D·engage acted as a problem-solving partner, providing flexibility and eliminating the need for additional technical infrastructure investments.

Read our Fibabanka Story

D·engage x Fibabanka

Fibabanka continues to advance its digital transformation journey, expanding its range of digital products in open banking and ecosystem platform banking.

The bank aims to reach over 10 million customers with the support of strong solution partners like D·engage, ensuring it provides the best digital banking experience.

35%

reduction in costs

18%

reduction in time

Constant

service

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Moments We Help You Own

See how leading brands use our platform to enhance performance, improve customer experiences, and achieve measurable business outcomes.

Case Study

How MCB Funds achieved an 83% boost in account funding

“We boosted our efficiency with D•engage through automation, real-time data sync, and AI-driven targeting, achieving 83% higher account funding and 60% improved operations. All this in just the first year of its integration - This is truly phenomenal”

Monis Usman, EVP Head of Digital Business & Marketing
  • 83%improvement in account funding ratio
  • 30%increase in average transaction size
  • 60%improvement in operational efficiency
Read Case Study
Case Study

Sportive Increases Transaction Value by 38% with D·engage CRM Integration

“D·engage’s platform perfectly aligned with Sportive’s business needs. The platform demonstrated superior performance in integrating customer data, generating personalized content, and automation capabilities”

Anıl Can Öztürk, Digital Commerce Director
  • 38%increase in transaction value
  • 17%increase in customer shopping frequency
  • 21%increase in Google Ads ROAS
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Case Study

Beymen drives 30% more clicks and 15% more revenue with D•engage

“Since we started working with D•engage, we’ve gained significant operational efficiency in segmentation, campaign management, and omnichannel communication. We can design personalized campaigns end-to-end through the panel and easily measure content performance with A/B testing.”

Gürhan Öztürk, Communication and Platform Manager
  • 30%increase in click-through rates
  • 15%additional monthly revenue
  • 15%time savings in operational processes
Read Case Study
Case Study

How Fibabanka Achieved 0% Downtime and 35% Cost Savings with D·engage

“Sending SMS and email messages without any disruptions is very important in banking processes. Any interruptions can affect our entire sales process. Therefore, the 24/7, high-availability of the platform we use is extremely critical for us.”

Korhan Kocabıyık, Platforms Development Director
  • 35%reduction in costs
  • 18%reduction in time.
  • 0%downtime with on-premise platform
Read Case Study

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