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Flormar, one of the world's leading cosmetics brands, produces and sells makeup products across both physical stores and digital channels. To stay competitive in a market where every click counts, Flormar needed to stop guessing and start predicting.
With D·engage's AI-powered Send-Time Optimization, Flormar now reaches each customer at exactly the moment they are most likely to engage. Paired with data-driven Predictive Segmentation, every message lands with the right content at the right time. The result: SMS click rates doubled.
increase in SMS click-through rates
increase in email and push click-through rates
improvement in campaign operational efficiency
Before D·engage, Flormar’s CRM team was dealing with three frustrating bottlenecks:
Data was stuck in silos. Customer data lived in multiple places and couldn’t be easily transferred or combined into one view. The team couldn’t see the full picture of who their customers were or what they wanted.
Segmentation was slow and limited. Building audience segments required heavy manual effort and constant back-and-forth with the technical team. By the time a segment was ready, the moment had often passed.
Campaign reporting was a black box. SMS and email sends went out, but measuring what actually worked and why was difficult. Without clear performance data, improving campaigns was mostly guesswork.
What Flormar needed was a platform that could unify their customer data, predict what each person wanted to buy next, and deliver the right message at exactly the right time.
They needed D·engage.
Flormar’s team had a clear vision for what “better” looked like:
Most importantly, they wanted to move from broadcast marketing to genuine one-to-one communication where each message feels like it was written for that person specifically.
Getting Up and Running, Faster Than Expected
Onboarding was structured: scheduled orientation sessions, dedicated training, and a clear go-live plan. The real learning happened quickly once the team started using the platform day-to-day and whenever questions came up, D·engage's support team were there to help them move forward without getting stuck.
This is where the impact on click rate became most visible. D·engage’s AI-powered Send-Time Optimization analyzes each customer’s engagement habits and automatically delivers messages at the time they are most likely to open and click.
When combined with Predictive Segmentation, Flormar was able to match the right content with the right timing for each customer. This made campaigns more effective while also reducing the manual effort required to set them up.
As a result, Flormar achieved:
This allowed the CRM team to launch smarter campaigns in less time.
“ Since we started working with D·engage, the real shift for us wasn’t just operational efficiency, it was moving from intuition to prediction. By combining predictive segmentation with AI-driven send-time optimization, we started delivering the right message at the right moment, and that’s what drove a clear uplift in engagement and performance. ”
Email marketing and SMS campaigns are now managed from a single panel. Building audiences, scheduling sends, running A/B tests, and reading performance reports all happen in one place, cutting down on operational back-and-forth and giving the team a consistent view of what’s working.
"The most important thing for us is that it's user-friendly. We track D·engage's new developments closely and test demos regularly. When a feature makes a real difference like predictive segments and time optimization we roll it out to live campaigns."
Flormar CRM Team
Three metrics tell the story clearly:
Beyond these results, the team also saw meaningful improvements in open rates and conversion rates across channels demonstrating that customers were not just clicking more, but engaging more deeply with the content.
increase in SMS CTR
increased in email & push CTR
improvement in campaign efficiency
Flormar continues to adopt new D·engage features as they prove their value, testing in demo first and going live when the impact is clear. Send-time optimization and predictive segmentation are now core to how they plan every campaign.
See how leading brands use our platform to enhance performance, improve customer experiences, and achieve measurable business outcomes.
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Anıl Can Öztürk, Digital Commerce Director
“Since we started working with D•engage, we’ve gained significant operational efficiency in segmentation, campaign management, and omnichannel communication. We can design personalized campaigns end-to-end through the panel and easily measure content performance with A/B testing.”
Gürhan Öztürk, Communication and Platform Manager
“Sending SMS and email messages without any disruptions is very important in banking processes. Any interruptions can affect our entire sales process. Therefore, the 24/7, high-availability of the platform we use is extremely critical for us.”
Korhan Kocabıyık, Platforms Development Director
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