Ödeal’s Transformation Journey: Driving SME Growth with D·engage

As an innovative PayTech, Ödeal have nearly 500 employees and a mission to make financial services simple, smart, and accessible.

In our partnership, Ödeal quickly transitioned to D·engage’s CDP, unifying core systems into one platform.

Manual processes created inconsistency
Multichannel communication processes were being run manually, which caused inconsistency and customer dissatisfaction.

Critical customer moments could not be automated
Important moments in the customer journey such as the first day of becoming an Ödeal customer, birthdays could not be tracked or triggered on time because processes were handled manually.

Behavioral data and scoring could not be integrated
Behavioral data and scoring models such as product views, add-to-cart actions, and purchases could not be integrated, limiting campaign triggers and restricting personalization.

Operational inefficiency and high error risk
Because of heavy human dependency, customers were sometimes placed into the wrong groups. This increased operational inefficiency and made it impossible to manage consistent customer journeys at scale.

Fast and seamless integration
Ödeal quickly transitioned to D·engage’s CDP, unifying core systems into one platform. With support and training, the team rapidly adopted it and launched omnichannel campaigns for data-driven engagement.

Automating processes to minimize human error
D·engage reduced manual intervention by automating operations that once required constant input. This increased efficiency on staff resources, and ensured a consistent customer experience.