Zellbury Boost Customer Loyalty & Cut Re-acquisition Costs by 73%

Zellbury targeted past customers with push and email first, using paid ads only for non-responders.

This reduced heavy reliance on Meta and Google ads, leading to a 73% reduction in cost per repurchase.

Zellbury designed dynamic abandon flows per category (Unstitched, Ready-to-Wear, Men’s).

This recovered lost revenue opportunities and improved repurchase rates, contributing to higher category conversions and improved customer lifetime value.

Zellbury connected Shopify directly to D·engage, enabling seamless customer data sync and event tracking without developer dependency.

This provided a single view of the customer, eliminated manual gaps, and allowed campaigns to run automatically with accurate targeting.

Zellbury replaced manual weekly push/email scheduling with automated flows that refresh daily. The marketing team only updates hero banners every 10 days.

This avoid more than 80 hours per month and improved operational efficiency by 60%, freeing the team to focus on strategy.

Dengage enabled Zellbury to significantly reduce repurchase costs, accelerate conversion growth in the men’s category, and streamline operations through automation—freeing up teams from manual work while enhancing category discovery across key product lines.

With D·engage, Zellbury transformed rising ad costs and manual campaign struggles into measurable business gains.

By automating personalization, unifying customer data, and adopting a CRM-first strategy, the brand achieved cost savings, stronger category visibility, and greater operational efficiency. Looking ahead, Zellbury plans to expand further and continue building on these successes.