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AppsFlyer

Track mobile attribution and activate users based on acquisition source and in-app behavior.

The AppsFlyer integration enables D·engage to ingest mobile attribution and in-app event data, providing a clear understanding of how users discover your app and interact with it after installation. By combining attribution insights with behavioral engagement data, D·engage allows teams to bridge the gap between user acquisition and customer engagement. This integration helps marketers understand campaign performance, identify high-quality users, and activate those insights through personalized, cross-channel messaging. Attribution data becomes actionable, not just measurable.

Use cases:

  • Personalize onboarding journeys based on acquisition channel or campaign

  • Retarget users acquired through high-performing campaigns

  • Analyze post-install engagement patterns and lifecycle behavior

  • Align acquisition performance with long-term engagement strategies

  • Improve marketing efficiency by activating attribution insights

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