Google Analytics

Google Analytics integration allows D·engage to leverage rich website and app behavior data, including sessions, events, traffic sources, and conversions. This integration provides deeper visibility into how users interact with digital properties before, during, and after engagement campaigns. By using Google Analytics data within D·engage, teams can create behavior-based segments, optimize personalization strategies, and measure the true impact of campaigns across the user journey.

Use cases:

• Retarget users based on browsing and interaction behavior

• Identify high-intent audiences based on engagement signals

• Optimize conversion funnels with behavioral insights

• Measure campaign effectiveness using conversion data

• Personalize messaging based on user journey stages