OpenTag

OpenTag integration connects market research data with D·engage, allowing businesses to activate insights gathered from research initiatives. Instead of limiting research to analysis, OpenTag data can be used to enrich profiles, segment audiences, and drive insight-led engagement strategies.

Use cases:

• Enrich customer profiles with research insights

• Build segments based on research responses

• Deliver more relevant, insight-driven messaging

• Improve understanding of audience needs

• Align engagement strategies with research findings