⚡️ Know exactly which version of your content performs best
You already know onsite experiences drive results. But how do you know which version actually works better?
Now you can stop guessing and start testing.
With the new A/B testing feature in D·engage’s onsite targeting module, you can experiment with different content versions in real time, measure what works, and confidently scale what converts.
📌 Why this matters
Marketers spend hours fine-tuning CTAs, visuals, and copy — but decisions are often based on gut feeling, internal opinions, or last year’s performance.
This feature flips that.
Now, you can:
- Test multiple versions of the same campaign
- Compare performance based on real user interactions
- Let the system declare a winner using proven statistical methods
Whether you’re launching a seasonal promotion or trying a bold new
layout, you will finally have the data to back your decisions.
⚙️ What you can do with A/B testing
You’re in control — without overthinkingevery detail:
- Run multiple content versions: Create and test variants (e.g., variant A, B, and a control group)
- Split traffic your way: Equal distribution or custom percentages per variant
- Let data decide: Automatic winner selection with ≥95% confidence
- Stay flexible: Override anytime and manually pick a winner
- Benchmark with control group: See results against no content at all
🚀 What makes this different
- Built-in intelligence: No manual monitoring — real-time performance tracking
- Meaningful evaluation: Each variant needs at least 100 visitors and 25 conversions before being considered
- Clear stop conditions: Set your own end date or let the system auto-close after 30 days
- Always actionable: If no variant wins automatically, you can still decide manually
📊 All your test results, in one place
Every test includes a clear performance report with:
- Traffic distribution per variant
- Unique and total clicks
- Cick-through rates (CTR)
- Statistical confidence level
- Test status (still collecting, statistically significant, inconclusive)
- Winner selection (auto or manual)
To view reports: Go to Campaign > Targeting > On-Site and click the report icon next to your campaign.
🛠 Real example use cases
- Test headlines on a homepage banner
- Compare promo visuals on product pages
- Experiment with button copy (“Buy Now” vs “See More”)
- Try time-based triggers vs scroll-based triggers to see what engages faster
Small changes can drive big results — but only if you can measure what works.
✅ Ready to try it?
Start by creating a new onsite campaign. You’ll see the A/B testing option in your setup screen.
It takes just a few minutes to configure your variants and the insights could unlock your next big win.
Do you want to learn more? Contact us.
More good news is coming soon. Stay tuned.
