Single Customer View

An aerial view of your customer

The modern consumer shops in real locations, browses products on mobile devices, and calls virtual customer service centers. Empower your brand with the ability to craft remarkable and customized experiences using a unified view of your client's first, second, and third party data.

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Build out your customer profile

To build a comprehensive consumer profile, collect information from a variety of touchpoints, such as social media activity, in-store, in-branch, and online website and mobile application interactions.

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Interact within milliseconds - in real-time

Create a flexible and detailed segmentation plan by utilizing precise and easily available consumer data. This enables real-time messaging when it counts.

Discover real-time segmentation

Interact within milliseconds - in real-time

Change the way your business does marketing with a unified customer view

Common Questions

What is a single customer view?
- A single customer view is a way to compile all of the information on each of your prospects and customers into a single record. It is also referred to as a 360, 360-degree, or unified customer view. In a customer data platform (CDP), you can usually establish a single customer view as a profile page.
What is needed to use a single customer view?
- To establish a single customer view, you must collect customer data in real time across all of your channels and internal systems. Your website, in-store sales, marketing tools, social media outlets, and customer service encounters are a few places you may get this information.
What other terms describes a single customer view?
- Also called a 360, 360-degree, or unified customer view.
What are 1st 2nd and 3rd party data?
- First-party data—which originates from your own sources—is the most trustworthy customer information. The accuracy of the second-party data may be worse because it is shared with many other partners. Conversely, third-party data is a collection of information from mostly unidentified sources.

Unified Data is Your Super Power