G2: Achieving Best Estimated ROI Badge for Enterprise
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  • WHO'S THIS FOR Marketers who depend on accurate data
  • TIME TO READ 4-5 minute read & watch
  • AUTHOR Product, CX & Marketing teams @ D·engage
    @ D·engage

Every CDP vendor promises they have the best return on investment. Faster campaigns, better targeting and increased revenue is the standard customer data platform pitch.

But most enterprise buyers have learned the hard way that the gap between “promised ROI” and “actual ROI” is usually measured in months of implementation, unexpected costs, and a marketing team stretched thin trying to get the platform to do what the demo showed.

D·engage is different, and our G2 Best Estimated ROI badge for enterprise businesses shows it. This recognition is based entirely on verified customer feedback about time to value, payback period, and return on investment.

G2 users also rate D·engage as the #1 CDP and marketing automation platform for fastest implementation and fastest ROI, showing we take the gap between signing and seeing results seriously.

Let's take a deeper look at what’s structurally different about the way D·engage delivers value.

A Badge You Only Earn Through Customer Outcomes

G2’s Best Estimated ROI badge is calculated from verified user reviews that assess how quickly a product delivers value, how long the payback period is, and whether the overall return justifies the investment. Every review is validated through LinkedIn and manually checked, so vendors can’t influence the outcome by spending money with G2.

For enterprise buyers who’ve sat through ROI calculators that never match reality, this kind of independently verified, customer-reported data is a strong signal.

How D·engage Delivers ROI Faster

We knowD·engage isn’t the cheapest CDP on the market, and we don’t try to be. The ROI story isn’t about lower license fees, but how the platform’s architecture eliminates the months of setup, data migration, and integration work that typically delay time to value.

Most CDPs require businesses to extract data from existing systems, copy it into a vendor-owned environment, and restructure it to fit a proprietary schema. That process alone can take three to six months before a single campaign goes live. D·engage’s composable architecture works differently. Remote source technology connects directly to existing databases so there’s no extraction, duplication, or rebuilding. The platform works on top of data where it already lives.

The relational data model means customer profiles don’t need to be flattened or simplified to fit the platform. Accounts, products, transactions, preferences, and household relationships are modeled as they actually exist. That means segmentation and personalization are available from day one, not after months of data transformation.

For enterprise organizations (where data complexity is highest and implementation timelines most critical) this architectural approach is the reason D·engage’s ROI timeline looks fundamentally different from cheaper competitors that require a full data migration before your first campaign build.

Use Cases: What Faster ROI Looks Like in Practice

The G2 badge reflects a pattern that shows up consistently throughout D·engage’s customer base.

Fibabanka, a regulated financial services organization, deployed D·engage fully on-premise within its own infrastructure: one of the most complex implementation scenarios possible. The result was 0% downtime during deployment, a 35% reduction in operational costs, and an 18% reduction in campaign deployment time. In an industry where implementation delays are measured in quarters, not weeks, that speed to value stands out.

Read the full case study.

Sportive, a multi-brand retailer operating across 37 global sports brands, used D·engage’s personalization and automation capabilities to achieve a 38% increase in transaction value and a 17% increase in customer shopping frequency. Those returns didn’t require a 12-month onboarding process because they came from a platform designed to activate on existing data from day one.

Learn more in our customer story.

These success stories are consistent with the pattern G2 users report from D·engage: faster implementation, faster payback, and stronger returns than the category average.

Rising Results Scores Across G2 Categories

The ROI badge sits within a broader trend. In the Summer 2026 G2 reports, D·engage improved its position in the Results Index across multiple categories, including a seven-place climb in the overall CDP Implementation Index and new entries in the Mid-Market Results Index for Personalization Engines.

G2’s Results Index specifically measures whether users believe a product delivers genuine business outcomes. Rising results scores, combined with the Best Estimated ROI badge, tell us that D·engage customers are seeing measurable commercial impact, and are reporting it to G2 at an accelerating rate.

Check the Numbers Yourself

D·engage’s G2 profile includes verified reviews, implementation timelines, and ROI data reported by real users (not projected by the vendor). If you’re evaluating CDPs or marketing automation platforms and want to understand how D·engage compares on time to value, explore the full data at dengage.com/G2 or see a side-by-side comparison at dengage.com/compare.

Moments We Help You Own

See how leading brands use our platform to enhance performance, improve customer experiences, and achieve measurable business outcomes.

Case Study

How MCB Funds achieved an 83% boost in account funding

“We boosted our efficiency with D•engage through automation, real-time data sync, and AI-driven targeting, achieving 83% higher account funding and 60% improved operations. All this in just the first year of its integration - This is truly phenomenal”

Monis Usman, EVP Head of Digital Business & Marketing
  • 83%improvement in account funding ratio
  • 30%increase in average transaction size
  • 60%improvement in operational efficiency
Read Case Study
Case Study

Sportive Increases Transaction Value by 38% with D·engage CRM Integration

“D·engage’s platform perfectly aligned with Sportive’s business needs. The platform demonstrated superior performance in integrating customer data, generating personalized content, and automation capabilities”

Anıl Can Öztürk, Digital Commerce Director
  • 38%increase in transaction value
  • 17%increase in customer shopping frequency
  • 21%increase in Google Ads ROAS
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Case Study

Beymen drives 30% more clicks and 15% more revenue with D•engage

“Since we started working with D•engage, we’ve gained significant operational efficiency in segmentation, campaign management, and omnichannel communication. We can design personalized campaigns end-to-end through the panel and easily measure content performance with A/B testing.”

Gürhan Öztürk, Communication and Platform Manager
  • 30%increase in click-through rates
  • 15%additional monthly revenue
  • 15%time savings in operational processes
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Case Study

How Fibabanka Achieved 0% Downtime and 35% Cost Savings with D·engage

“Sending SMS and email messages without any disruptions is very important in banking processes. Any interruptions can affect our entire sales process. Therefore, the 24/7, high-availability of the platform we use is extremely critical for us.”

Korhan Kocabıyık, Platforms Development Director
  • 35%reduction in costs
  • 18%reduction in time.
  • 0%downtime with on-premise platform
Read Case Study

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