We are excited to introduce Segment Shaper — a new feature within Zeki AI, designed to make audience segmentation faster, smarter, and more accessible to every marketer.
At Dengage, we believe that no one should have to write SQL or wait on a data team just to create a simple audience segment. With Segment Shaper, you can now create precise customer segments using plain, natural language — just the way you think about them.
Why we built Segment Shaper
Segmentation is at the heart of any effective marketing strategy. Whether you are launching a win-back campaign, targeting high-value users, or analyzing churn behavior, it all starts with identifying the right audience.
But traditionally, segmentation comes with friction:
- You need to know how to build complex filters or write a SQL
- You might rely on analysts or developers to query the data
- The process takes time and slows down your ability to act
Segment Shaper removes these barriers.
It empowers marketers to go from idea to segment in seconds, using nothing more than everyday language.
✨ How It Works
Segment Shaper uses the power of Zeki AI to understand your intent and translate it into a precise, actionable audience segment.
Just type what you need, such as:
- “Show me users who haven’t purchased in the last 3 months.”
- “Find users who clicked our Black Friday email campaign but didn’t complete a purchase.”
- “Get me people who opened a push notification and then uninstalled the app within 7 days.”
Zeki AI interprets your request and builds the segment for you, instantly.
You can preview the segment and use it immediately in your campaigns, automations, or reporting.
🔍 What makes Segment Shaper different
Unlike traditional segmentation tools that require navigating drop-downs, filters, and logic chains, Segment Shaper is:
- Intuitive: You describe your audience like you would to a teammate
- Fast: No setup, no delay — results are delivered in real-time
- Inclusive: Anyone on your marketing team can use it — no technical skills required
- Consistent: Built on top of Dengage’s unified customer data layer for accuracy and reliability
It’s the simplicity of a chat, combined with the power of your full customer data.
👉 Real use cases
Segment Shaper is already proving useful across different campaign types:
- Re-engagement: “Users who haven’t opened any emails in the past 60 days”
- Upselling: “Customers who bought Product A but not Product B”
- Churn Prediction: “People who visited pricing but haven’t returned in a week”
- Onboarding: “Users who signed up but didn’t complete profile setup”
Whatever your strategy, Segment Shaper helps you get there faster and more effectively.
📌 Ready to try it?
Segment Shaper is now available and if you want to try, reach out to the Dengage team for a walkthrough.
