Key Capabilities - Customer experience data platform (CXDP)
Customer Experience Data Platform
Transform your marketing strategy with a state-of-the-art customer experience data platform. Versatile and scalable, our CXDP offers both on-premises and cloud deployment options, providing a unified, data-rich view of your customers. This enhanced perspective enables more personalized and effective marketing campaigns, revolutionizing how you connect with your audience.
Experience the next level of marketing automation with our CXDP.
Trusted by more than 200 leading brands in more than 30 countries
Explore how CXDP can elevate your industry
The market leader in customer driven marketing solutions, providing individualised customer experiences tailored to your sector.
Financial Services
Utilize comprehensive, reliable consumer data to power improved financial experiences for your clients. Deliver personalized experiences – like low-balance alerts or special offers – via the right channel; now that's real value-driven marketing.
Create multichannel, personalised shopping experiences that are timeless. Integrate these with solid client information to interact with customers everywhere. Deliver key communications in real-time across any channel and device.
Build loyal players with our industry-leading CXDP. D•engage enhances player engagement in the betting sector by creating unique betting experiences and fostering recurring loyalty. Our technology makes us the top choice in marketing software for the betting industry.
Providing the Most Innovative Companies in the World with Improved Data Insights
Built in scalability
Your constantly evolving needs for data storage are met by a very scalable architecture.
Enriched customer data
By incorporating third-party data, you add layers of insight to client profiles and get a deeper understanding of their interests and activities.
Multi channel data aggregation
Collecting data from various touchpoints like social media, in-store behaviour, in-branch interactions, and online journeys, is crucial for creating a comprehensive consumer marketing profile.
Real time interactions
Utilize real-time data processing to execute immediate marketing actions, such as personalized offers or targeted communications, at the times when customers are most engaged.
Common Questions
What is customer marketing?
Customer marketing is a strategic business strategy aimed at engaging, retaining, and maximizing customer value through targeted campaigns, personalized communications, and loyalty programs.
What is value based marketing?
Value-based marketing is a strategy approach that focuses on providing clients with value throughout the whole marketing process via communication and delivery.
What are customer marketing examples?
Any kind of marketing effort or activity intended for current consumers is referred to as customer marketing. Campaigns that boost community involvement, growth, advocacy, and consumer retention are a few examples.
What is customer centric marketing?
Customer-oriented marketing is the art of developing a customer marketing plan that prioritizes your customers' demands and experiences over your company's sales objectives.
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