CDMP
Customer Driven Marketing Platform
Connect with customers easily, no matter the channel. Email, SMS, Digital Ads, Web and Mobile notifications – Customer Driven Marketing Platform - CDMP covers it all. An open data structure ensures you can make the most of your marketing campaigns.
CORE FEATURES
Powerful marketing
capabilities
in one platform
Customer Data
Platform
Audience
Segmentation
Content
Personalization
Marketing
Automation
Omnichannel
Execution
Reporting &
Analytics
CUSTOMER DATA PLATFORM
Create a single source of truth
With a CDP at its core, D-engage allows you to integrate, collect, and activate complete profiles of every anonymous and known customer. Get a single source of truth to enable better customer engagement and personalization at scale across all channels and devices.
AUDIENCE SEGMENTATION
Build highly targeted audiences
Easily create precise audience segments based on any combination of contact attributes, channel engagement, purchase history, web and app behavior or any other data available to you. Segments always stay up-to-date and ready to use across campaigns or channels within D-engage or can be synched to external platforms.
CONTENT PERSONALIZATION
Personalize every experience
Deliver 1:1 customer experiences across all channels and devices using our powerful personalization engine. Use any combination of data from your contacts, relational tables, product recommendations or coupons to personalize any channel, whether it’s email, SMS, mobile or web notifications.
OMNICHANNEL EXECUTION
Manage all channels from a single place
Use our native channels including email, SMS, digital ads, web and push notifications to execute omnichannel campaigns and measure their success. Get real-time insights on how your customers engage with your brand across channels to optimize your marketing strategy and budget.
MARKETING AUTOMATION
Automate customer journeys at scale
Make the shift from channel-driven to customer-driven marketing by coordinating multi-channel, multi-device experiences. Easily design and launch automated customer journeys using our intuitive, drag-and-drop canvas. Trigger timely messages across channels with relevant content that responds to customer behaviors, context and activity.
REPORTING AND ANALYTICS
Get a holistic performance overview
D·engage Analytics provides a holistic view of your omnichannel marketing performance, giving you the ability to see what works and what doesn’t faster than ever. We’ve gathered all the analytics you need in one place so you can compare channels, measure impact of your efforts and optimize your marketing strategy in real-time.
KEY BENEFITS
Customer-driven marketing platform with infinite possibilities that gets results
Built for marketers
D-engage’s digital engagement solutions are designed to enable marketers to rapidly scale and meet the changing demands of today’s consumer.
Complete and modular
Our flexible technology and modular packages allow you to grow and expand your business with a solution that scales to meet your unique needs.
Flexible deployment
Have complete deployment flexibility by bringing your system on-premise if you wish, or remain worry-free in the cloud.
See what D-engage can do for your business
Retail
Build the data foundation required for omnichannel marketing and engagement.
More about our Retail solution
Travel
Use powerful audience insights to create a connected travel experience.
More about our Travel solution
Financial Services
Drive growth with the experts in data privacy and security compliance.
More about our solution for Financial ServicesReady to get started?
Let us show you how the world’s leading brands use our platform to make every customer engagement count. Get in touch today for a conversation and a personalized tour of our solutions.
